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Guide Your Buyers Through the Customer Journey with Social Media
The customer journey has changed. With as much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let...
Why Creating A Personal Online Experience Is Critical
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...
3 Steps to Bridge the Gap Between Online and Offline Channels
Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...
How Social Media Has An Impact On The Path To Purchase
As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of...
Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
As marketers, it’s...
3 Things You Need to Know About SEO This Year
SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Rise of Influencer Marketing
The increased presence of social media has given consumers a lot of power and it's becoming increasingly difficult to distinguish who the real and...
How to Leverage Content Marketing to Drive Lead Generation
Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...
Monetising Digital Content Requires Focus
It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as...