Paul Writer

Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd

1. In your own words, how do you describe a `hot' brand? For me Brand Value is defined by how much "More" a customer is...
Kamal Sagar, Founder, Total Environment

Interview With: Kamal Sagar, Total Environment

Total Environment homes are known for their customized spaces and sensitive detailing. Founded by Kamal Sagar and Shibanee Sagar, Principal Architects & Directors of...

Havas Launches The World’s First “Meta DSP”

Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...

Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

Beyond Pink: Deepali Naair, Mahindra Holidays and Resorts India

Name: Deepali Naair Organization: Mahindra Holidays and Resorts India Limited Designation: Chief Marketing Officer Books you recommend to all the marketers: o ‘Building Strong Brands’ by David Aaker o...

Beyond Pink: Minari Shah, Tata Motors Limited

Name: Minari Shah Organization: Tata Motors Limited Designation: Head (Sr. GM) Corporate Communications One book you recommend to all the marketers: Black Swan One campaign that remains your...

MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.

What according to you makes a brand `hot'? In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...

Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh

Mitali Tandon Head Marketing & Co-founder Morning Fresh Quick chat with Mitali Tandon, Member of DWENIndia A female entrepreneur you admire and why? There's something about all women entrepreneurs...

Beyond Pink: Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd

In this segment of ‘Beyond Pink’, we talk to Khyati Shah, SVP, Marketing & Corporate Communication, YES BANK Ltd where she is spearheading all “Digital Marketing”...

MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti

What according to you makes a brand `hot'? When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...