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Technology Is The Heart Of Marketing… Rikant Pitti, COO, EaseMyTrip.com
One thing that will shape the future of Digital Marketing?
After being familiar with increasing power of mobile apps and social media, marketers are already...
Beyond Pink: Kamna Baweja, Vice President, PAYBACK
Essentials for a business meeting.
My day at work is filled with consecutive meetings with business clients / vendors and internal teams, it is imperative...
BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket
What according to you makes a brand `hot'?
A hot brand is one that has a strong connect with customers, so much so that customers...
BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point
What according to you makes a brand `hot'?
When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.
A...
Beyond Pink: Dharini Mishra, Dr Reddy’s Group
Name: Dharini Mishra
Organization : Dr Reddy’s Group
Designation : Head of Global Brand and Corporate Communications
One book you recommend to all the marketers:...
“Advertising is a medium that sets trends across the country” – Kahini Panjabi, Co-founder,...
Here is a quick Q&A with Kahini Panjabi, Co-Founder of Naidu & Punjabi & their latest ad campaign for ziffi.com.
You are half the founding team of...
Beyond Pink: Darshana Shah, Hypercity Retail
Name: Darshana Shah
Organization: Hypercity (India) Retail Ltd
Designation: Senior Vice President – Marketing and Visual Merchandising
One book you recommend to all the marketers: Many books...
Beyond Pink: Saluting Women in Marketing
PaulWriter tries to capture some interesting beyond pink discussions with some of the most powerful women in the marketing industry.Here is a compendium of...
Interview With Anup Jain, Sr VP- Retail, Bata India
1. In your own words, how do you describe a `hot' brand?
A " hot" brand is one which can fulfill it's customer's rational and...
Power Couple: Snehal Mantri, Director- Marketing & HR, Mantri Developers & Sushil Mantri CMD,...
Your success mantra to manage work-life balance
Sushil: Today, leading a balanced and holistic life is key to a healthy lifestyle. It is mandatory to...