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Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone...
The “Internet of Things” at Risk
Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all.
It is estimated that 90 per...
Indian Brands Reveal How They Are Using Instagram Ads Effectively
Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...
4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter,...
Mobile User Acquisition Just Got Tougher, Or Did It?
Google has played a master stroke with the release of its “app streaming” services, or so it hopes. For those who were playing along...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
Digital – An Untapped Opportunity for B2B Branding
Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity
The explosion of digital mediums of communication has changed the way we communicate with each...
Three Steps for Successful Digital Integration
The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing.
In the face...
Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...