Does Your Content Deliver Value?

Content form and value is more important than volume

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.
5 Ways to Strengthen Internal Communications in a Crisis

5 Ways to Strengthen Internal Communications in a Crisis

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.
Five reasons to create a compelling Personal Brand

Five reasons to create a compelling Personal Brand

We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...
Benefits of VOIP

5 benefits of a VoIP Phone System for SMEs

Small to medium enterprises are always looking for ways to maximize the power of their budgets. This can mean anything from using social media...