Tag: social media

When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call...

This is the age of data and operators have had to swallow the bitter pill. The influx of apps and internet services have slashed...

Facebook – the social network that counts 864 million daily users and 703 million mobile daily users, is still one of the most popular...

Diwali and gifting go hand in hand but not for this husband who wanted to gift a Samsung Core Duo smartphone to his wife....

Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...

NDTV Goodtimes commits a social media blunder, and then justifies that its account was hacked. And then again retracts to modify its statement to...

The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...

The FIFA World Cup is the world’s most widely viewed sporting event. More than 3.2 billion people watched at least a minute of the...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Rahul Kansal Executive President Bennett Coleman and Co Ltd     On Big Data, Mobile...