The Five Cs of Locating a Start-Up

Why start your internet company in California? “Black swan” start-ups have cut paths beyond the hi-tech heartlands. When Estonia regained its independence from the Soviet...

Innovative Marketer Dialogue: Abhijat Shukla

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Abhijat Shukla Head- Data Customer Lifecycle Management VODAFONE India       On Big Data, Mobile...

Is a B2B Logo Just a Pretty Picture? 5 Ways to Find Out

In 2003 the firm I was heading marketing for, Quintant, was acquired by iGATE and I became its VP marketing. iGATE at the time...

Innovative Marketer Dialogue: Sanjay Tripathy

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Sanjay Tripathy Senior Executive Vice President- Head Marketing, Product and Direct...

Chumbak, Bangalore Hot 50 Brand!

In this quirky session, we had a little chat with Vivek Prabhakar, one of the founders of Chumbak and needless to say, it was...

NIVEA International turns to TenTenTen for prestigious global digital marketing project

TenTenTen Digital Products, the Bangalore based digital marketing enterprise, today announced that Beiersdorf AG, the Hamburg-based Company and makers of brand NIVEA have hired...

Innovative Marketer Dialogue: Rahul Kansal

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Rahul Kansal Executive President Bennett Coleman and Co Ltd     On Big Data, Mobile...

Innovative Marketer Dialogue: Anuradha Narasimhan

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anuradha Narasimhan Director- Marketing Britannia Industries Ltd     On Big Data, Mobile and Social...

Innovative Marketer Dialogue: Anisha Motwani

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anisha Motwani Director & CEO Max Life Insurance     On Big Data, Mobile and...

Why Engineers Make Great CEOs

They’re detail-oriented, analytical and trained in systematic problem-solving. Engineers’ basic qualities make them good candidates for the top. Corporate titans leading Australia’s top 50 companies...