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In your own words, how do you describe a `hot' brand?A hot brand is a brand that listens to it customers. By listening, it...

When they aren’t wooing their customers with their attention to detail, they are probably planning their next big project in a new city! Currently,...

Why start your internet company in California? “Black swan” start-ups have cut paths beyond the hi-tech heartlands.When Estonia regained its independence from the Soviet...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practicesAbhijat Shukla Head- Data Customer Lifecycle Management VODAFONE India   On Big Data, Mobile...

In 2003 the firm I was heading marketing for, Quintant, was acquired by iGATE and I became its VP marketing. iGATE at the time...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practicesSanjay Tripathy Senior Executive Vice President- Head Marketing, Product and Direct...

In this quirky session, we had a little chat with Vivek Prabhakar, one of the founders of Chumbak and needless to say, it was...

TenTenTen Digital Products, the Bangalore based digital marketing enterprise, today announced that Beiersdorf AG, the Hamburg-based Company and makers of brand NIVEA have hired...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practicesRahul Kansal Executive President Bennett Coleman and Co Ltd  On Big Data, Mobile...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practicesAnuradha Narasimhan Director- Marketing Britannia Industries Ltd  On Big Data, Mobile and Social...