Uncategorized

Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.

Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

Digital disruption is changing every facet of the industry, and those who adopt disruptive technologies are the leaders of this digital age. Take a...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Abhijat Shukla Head – Data Customer Lifecycle Management VODAFONE India On Innovation and...

In your own words, how do you describe a `hot' brand? A hot brand is a brand that listens to it customers. By listening, it...

When they aren’t wooing their customers with their attention to detail, they are probably planning their next big project in a new city! Currently,...

Why start your internet company in California? “Black swan” start-ups have cut paths beyond the hi-tech heartlands. When Estonia regained its independence from the Soviet...

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Abhijat Shukla Head- Data Customer Lifecycle Management VODAFONE India       On Big Data, Mobile...

In 2003 the firm I was heading marketing for, Quintant, was acquired by iGATE and I became its VP marketing. iGATE at the time...