2 Rules of B2B Marketing:

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules
PERSUADE CUSTOMERS TO BUY

Persuade Customers to Buy

Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.
More Advanced Personal Branding

Part Four: More Advanced Personal Branding

Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.
PROJECTING MASTERY

How to Communicate Your Brand Value Effectively

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

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Digital disruption is changing every facet of the industry, and those who adopt disruptive technologies are the leaders of this digital age. Take a...

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