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Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders

Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

5 Social Media Channels for Your Business

Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...

5 Social Media Stories You Should Know About

Welcome to the nostalgia corner. Of course! Social Media is not a nineties thing but it has already been around 18 years since the...

10 Things No Geek Told Me About Social Media For B2B...

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...

Social Media Automation For Better Fan And Customer Engagement

Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals. This is not any different for a digital...

‘Nasty’ Tweets Bring Immediate Attention!

“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

New Age Marketing: Pallavi Singh, Director Marketing, Harley-Davidson India

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Pallavi Singh Director Marketing Harley-Davidson India On the importance of social...

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...