Watch: Shweta Bachchan and the Ethics of Identity

Shweta Bachchan is the latest brand name to turn author, getting a large interview in Times of India even before the book is out. The book is quite likely to be successful because of who she is (I read the free excerpt and I’d probably buy the book to read on a flight). Shah Rukh Khan’s daughter graced the cover of Vogue though she isn’t an actress yet. Again, despite the online naysayers her identity helps sell the mag. So your identity can be quite a valuable asset, and despite grumbles about ethics and nepotism, commercial entities will put a premium on it.

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