Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India
1.What according to you makes a brand `hot’?
I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...
What Makes a Brand Hot?
Speakers:
Subhrangshu Neogi, Director – Group Marketing & Brand - Religare Enterprises
Arvinder Gujral, Director Business Development APAC - Twitter
Moderator: Madhavan Narayan, Media Thinker - Hindustan Times
Sandeep Aurora...
Celebrating Mumbai Brands at Mumbai Brand Summit & Hot 50 Brands
The Hot 50 brands of Mumbai were unveiled on September 11th 2015 by Paul Writer, India’s first community of marketers, at the Mumbai Brand...
MBS Speaker 2015: Abhishek Gupta, SVP – Marketing, Edelweiss Securities Limited
What according to you makes a brand `hot'?
A brand is “hot” when it becomes an integral part of customer’s lives, when the customer stops referring it...
MBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
What according to you makes a brand `hot'?
In an environment as charged up as today’s, a brand needs to be on its toes to be called...
MBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance
What according to you makes a brand `hot'?
The ability of a brand to stay relevant across age groups, across cultures and across gender types...
MBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future Group
What according to you makes a brand `hot’?
Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience...
MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail
What according to you makes a brand `hot'?
A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...
MBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus
What according to you makes a brand `hot'?
A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They...
MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot'?
In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...