What Makes a Brand Hot?

Speakers: Subhrangshu Neogi, Director – Group Marketing & Brand - Religare Enterprises Arvinder Gujral, Director Business Development APAC - Twitter Moderator: Madhavan Narayan, Media Thinker - Hindustan Times Sandeep Aurora...

Celebrating Mumbai Brands at Mumbai Brand Summit & Hot 50 Brands

The Hot 50 brands of Mumbai were unveiled on September 11th 2015 by Paul Writer, India’s first community of marketers, at the Mumbai Brand...

MBS Speaker 2015: Abhishek Gupta, SVP – Marketing, Edelweiss Securities Limited

What according to you makes a brand `hot'? A brand is “hot” when it becomes an integral part of customer’s lives, when the customer stops referring it...

MBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

What according to you makes a brand `hot'? In an environment as charged up as today’s, a brand needs to be on its toes to be called...

MBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance

What according to you makes a brand `hot'? The ability of a brand to stay relevant across age groups, across cultures and across gender types...

MBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future Group

What according to you makes a brand `hot’? Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience...

MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail

What according to you makes a brand `hot'? A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...

MBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus

What according to you makes a brand `hot'? A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They...

MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.

What according to you makes a brand `hot'? In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...

MBS Speaker 2015: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...

What according to you makes a brand `hot'? Proactive Innovation. the ability to look ahead of the curve and define new products/service offerings that customers...