The Hot 50 brands of Mumbai were unveiled on September 11th 2015 by Paul Writer, India’s first community of marketers, at the Mumbai Brand Summit & Hot 50 Brands program, presented by OneIndia and co-hosted by Vizury. This is the second edition of this recognition program that covers Bangalore, Delhi/NCR and Mumbai.
The Hot 50 were selected through a process that involved online voting and evaluation by an elite jury on the parameters of Industry leading growth, Increase in positive sentiment, Innovation and Differentiation.
The jury was chaired by Madhavan Narayanan, Media Thinker, Hindustan Times and comprised brand gurus such as Madhukar Kamath, Group CEO and MD-DDB Mudra Group, Jaideep Gokhale, Director-Marketing Communications, South Asia, East Asia & Oceania-Tetra Pak, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and psLive Asia Pacific, Lloyd Mathias, Marketing Head – India, Printing & Personal Systems, Hewlett-Packard and Ranjivit Singh, Senior Vice President – Corporate Marketing, CMO, Samsung India Electronics.
To enable participation of a diverse group of top achieving brands, applications were invited under five categories: Young Organizations, SMB (revenue < Rs 100 crores), B2B, B2C and Large Organisations (revenue > Rs 100 crores)
The Summit brought together top leaders and decision-makers to discuss trends, debate ideas, and share knowledge. Speakers at the Mumbai Brand Summit included: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service – Thomas Cook, Arun Anant, Director Revenue & Strategy – Hindustan Times, Deepali Naair, CMO – Mahindra Holidays & Resorts, Devendra Chawla, Group President Food FMCG, Brands – Future Group,
Hetal Kotak, COO – Colorplus & Brand Director – Colorplus & Park Avenue, Mainak Dhar, MD – General Mills, Subra Krishnan, VP Products & Marketing – Vizury, Rajesh Kumar, Head Marketing (Indian Sub-continent) – SAP, Sujit Ganguli, Head Brand & Corporate Communications – ICICI Bank, Vivek Sharma, CMO, Pidilite Industries and more.
Commenting on the concept of the city-based Hot 50 Brands, Jessie Paul, CEO, Paul Writer, said, “This is the second edition of the Brand Summits celebrating the brands that define each of these cities- Delhi/NCR, Mumbai and Bangalore. India has a rich trove of powerful brands and the objective of doing these city-wise and considering only brands with local or global headquarters there was to go deeper into the brand excellence of each location.”
List of Mumbai’s Hot 50:
|Cipla||Large Org||Top 10|
|HDFC Life||B2C||Top 10|
|ICICI Bank||Large Org||Top 10|
|Idea Cellular||Large Org||Top 10|
|Mahindra Holidays and Resorts||B2C||Top 10|
|Oberoi Realty||Large Org||Top 10|
|Tata Consultancy Services||Large Org||Top 10|
|Thomas Cook.||Large Org||Top 10|
|Yes Bank||Large Org||Top 10|
|Cadbury Dairy Milk||B2C|
|Itz Cash Card||B2C|
|Kotak Mahindra Bank||B2C|
|Audi India||Large Org|
|Axis Bank||Large Org|
|Bharti AXA||Large Org|
|Godrej Properties||Large Org|
|IDBI Federal Life Insurance||Large Org|
|Phoenix Marketcity||Large Org|
|Pidilite Industries||Large Org|
|Shoppers Stop||Large Org|
|State Bank of India||Large Org|
|Tata Housing||Large Org|
|Burger King||Young Org|
|Taxi Fabric||Young Org|