MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti

What according to you makes a brand `hot'? When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...

Paul Writer Recognizes the Best in Bangalore Brands at the Bangalore Brand Summit 2014

Paul Writer, India’s first community of marketers, recognized Bangalore Hot 50 at the Bangalore Brand Summit at the Leela Palace, Bangalore on June 13th,...

Ola Cabs – Bangalore Hot 50!

Olacabs.com is your stop for all sorts of car and cab rentals. By a click you’ll know the various car rentals available and the...

Paul Writer Recognizes the Best in Mumbai Brands at the Mumbai Brand Summit 2014

Paul Writer, India’s first community of marketers, recognized Mumbai Hot 50 at the Mumbai Brand Summit on September 19, 2014. The conference witnessed 150...

Paul Writer Recognizes the Best in Delhi/NCR Brands at the Delhi Brand Summit and...

Paul Writer, India’s first community of marketers, recognized the best in Delhi/NCR brands at the Delhi Brand Summit and Hot 50 Brands 2015 at...

BBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point

What according to you makes a brand `hot'? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products.   A...

BBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical

What according to you makes a brand `hot'? Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand...

BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited

What according to you makes a brand `hot'? The ability to engage with consumers and become a part of their life narrative. A `hot' brand within...

BBS Speaker 2015: Rajiv Mehta, CEO, Arvind Sportslifestyle Ltd.

What according to you makes a brand `hot’? Anything is hot when people are looking at it, talking about it, wanting to buy it and...

Kingfisher – Bangalore Hot 50!

They’re called the King of Good times and we certainly had a good time chatting with them!  The brand was first launched in the...