Paul Writer

Parle Products launch Parle Namkeen – Aloo Laccha

Parle Products, India’s pioneers in the Biscuit and Confectionary manufacturing segment, has recently announced the launch of Parle Namkeen – Aloo Laccha. Parle Namkeen Aloo...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Following The Successful Rebranding, Exide Life Insurance Unveils Its Second Advertisement Campaign

Following the successful launch of its new brand identity earlier this year, Exide Life Insurance launched its second advertisement campaign, that brings alive the...

Asian Paints Appoints Deepika Padukone as Brand Ambassador

Asian Paints, one of the world's leading decorative coating companies, has announced Deepika Padukone as the brand ambassador for their brand Royale Play. The brand...

Wonderla Net Profit Surges by 55.80% in First Quarter, 2014-15 Financial Year

Highlights: -The parks segment saw a footfall increase of 9% during the first quarter ended on June 30th 2014. -Gross Revenue for the First Quarter, ending...

Manyavar Introduces Mohey, Celebration Wear for Women

Manyavar, India’s foremost ethnic wear brand for men recently launched Mohey, women’s ethnic wear. Manyavar, which is known for its lavish Wedding Wear besides its...

Who’s India’s Most Fashionable Politician: Survey by Myntra.com

With politics bagging center-stage in conversations in a run up to the outcome of Lok Sabha elections, online fashion store, Myntra.com, has announced the...

Gang Up and Save with Godrej Interio

Godrej Interio the leader and innovator in modern furniture wishes for you and your close friends to get together and shop, transforming your lives...

You Can Create a Viral Ad and Help Change the World

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

Nike Football To Release ‘The Last Game’ Animated Film

Last Sunday Cristiano Ronaldo shared a short clip of ‘himself’ trapping a ball on the edge of the area as hundreds of mysterious opponents...