Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has displayed intent. Very effective, but only for a short period. So what more can we do to stay relevant to our customers?
Speakers:
Kiran Ajbani
Head – Enterprise and Digital Marketing Solutions at IBM
Aditya Save
CMO – Shaadi.com (People Interactive)
Presentation
Jessie Paul
CEO – Paul Writer
CEO – Paul Writer
