Paul Writer

Apps In Your Pocket: Sanjay Tripathy, HDFC Life

Find out the apps that senior marketers in India are using today and why they like the app! Any 4 apps that you have on...

Apps In Your Pocket: Mainak Dhar, MD & CEO, General Mills India

Find out the apps that senior marketers in India are using today and why they like the app! Any 4 apps that you have on...

Apps In Your Pocket: Anshul Chaturvedi, Head-Marketing, Wrangler

Find out the apps that senior marketers in India are using today and why they like the app! Any 4 apps that you have on...

Quick Chat with Nikhita Giridhar, Ikkivi

Nikhita Giridhar Co-Founder Ikkivi   Quick chat with Nikhita Giridhar, member of DWENIndia A female entrepreneur you admire and why?  Sara Blakely, founder of Spanx, for her sheer fearlessness, determination and revolutionary...

In Conversation with Reema Kundnani, Oberoi Realty

What according to you makes a brand `Hot'? A brand stays ‘Hot’ when it is able to predict trends, anticipate the ever-changing needs of the consumer and...

In Conversation with Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd.

Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd. talks about two ingredients for successful brand. Two successful ingredients for any brand will be: ...

MBS Speaker 2015: Abhishek Gupta, SVP – Marketing, Edelweiss Securities Limited

What according to you makes a brand `hot'? A brand is “hot” when it becomes an integral part of customer’s lives, when the customer stops referring it...

MBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

What according to you makes a brand `hot'? In an environment as charged up as today’s, a brand needs to be on its toes to be called...

MBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance

What according to you makes a brand `hot'? The ability of a brand to stay relevant across age groups, across cultures and across gender types...

MBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future Group

What according to you makes a brand `hot’? Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience...