Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders

Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...
Sandeep Kapoor

Interview with Sandeep Kapoor Senior Director, Hewlett Packard Enterprise #APACLeaders

Sandeep Kapoor Senior Director & General Manager, Category Management, Hybrid IT APAC,  Hewlett Packard Enterprise #APACLeaders Read our interview with Sandeep Kapoor, Senior Director &...

Marketing Maverick: Raja Ramachandran, Head of Marketing, Emerging StartUp #APACLeaders

Raja Ramachandran, Head of Marketing said there is a fundamental shift in the consumers’ behavior in how they interact with a business thus opening up massive...
Aparna Krishnan Director Strategy & Digital, IPG Mediabrands

Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders

According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...
Linh Pham, Head of Marketing, Coinhako

Marketing Maverick: Linh Pham, Head of Marketing, Coinhako #APACLeaders

This week, Paul Writer interviewed Linh Pham for our series on #APACLeaders. Linh is the Head of Marketing at Coinhako. Linh joined Coinhako as...

Marketing Maverick: Priya Darshani, Head of Marketing, JAPAC MediaMath #APACLeaders

We interviewed Priya Darshani, Head of Marketing, JAPAC MediaMath for our series on #APACLeaders. Read how Priya thinks AI and data are changing the...

Marketing Maverick: Ahmad Mutammim, Head of Marketing, Fullerton Markets #APACLeaders

Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks about the opportunities that data provides and the challenges that come with it. With innovative disruption...

Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.

Marketing Maverick: Joshua Nathan, Head of Marketing at iSwitch Energy #APACLeaders

This week, Paul Writer interviewed Joshua Nathan, Head of Marketing at iSwitch Energy, Singapore to get his insights on how to deal with the changing...