Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer
Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink. In time, it becomes quite hard to distinguish one company’s message from another’s. To clients, this simply turns into a wall of white noise. To break through this, effective B2B marketing must follow 2 rules
Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders
Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...
Interview with Sandeep Kapoor Senior Director, Hewlett Packard Enterprise #APACLeaders
Sandeep Kapoor Senior Director & General Manager, Category Management, Hybrid IT APAC, Hewlett Packard Enterprise #APACLeaders
Read our interview with Sandeep Kapoor, Senior Director &...
Marketing Maverick: Raja Ramachandran, Head of Marketing, Emerging StartUp #APACLeaders
Raja Ramachandran, Head of Marketing said there is a fundamental shift in the consumers’ behavior in how they interact with a business thus opening up massive...
Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders
According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...
Marketing Maverick: Linh Pham, Head of Marketing, Coinhako #APACLeaders
This week, Paul Writer interviewed Linh Pham for our series on #APACLeaders. Linh is the Head of Marketing at Coinhako. Linh joined Coinhako as...
Marketing Maverick: Priya Darshani, Head of Marketing, JAPAC MediaMath #APACLeaders
We interviewed Priya Darshani, Head of Marketing, JAPAC MediaMath for our series on #APACLeaders. Read how Priya thinks AI and data are changing the...
Marketing Maverick: Ahmad Mutammim, Head of Marketing, Fullerton Markets #APACLeaders
Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks about the opportunities that data provides and the challenges that come with it.
With innovative disruption...
Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders
Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.
Marketing Maverick: Joshua Nathan, Head of Marketing at iSwitch Energy #APACLeaders
This week, Paul Writer interviewed Joshua Nathan, Head of Marketing at iSwitch Energy, Singapore to get his insights on how to deal with the changing...