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Mumbai Brand Summit: Dhunji S. Wadia, President, Everest Brand Solutions
In your own words, how do you describe a `hot' brand?
A hot brand is one which people can’t stop talking about. You know your...
Marketing Maverick: Ahmad Mutammim, Head of Marketing, Fullerton Markets #APACLeaders
Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks about the opportunities that data provides and the challenges that come with it.
With innovative disruption...
“Dirt is Good”: Nikhil Tivary, CMO, Johnson and Johnson Vision Care on hyper-personalisation and CX...
We interviewed Nikhil Tivary, CMO, Johnson and Johnson Vision Care, Asia-Pacific for our series on #APACLeaders. Nikhil’s career is defined by helping brands ‘do well by...
Brand Summit Buzz- Interview with Shuchi Chawla, ixigo
Shuchi Chawla is currently the Head- Brand Marketing, ixigo. Prior to working with ixigo, Shuchi was with OLA where she has successfully headed, conceptualized...
Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer
Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink. In time, it becomes quite hard to distinguish one company’s message from another’s. To clients, this simply turns into a wall of white noise. To break through this, effective B2B marketing must follow 2 rules
Watch: What makes a Futurist Digital Marketer?
This short video discusses what #APACLeaders have to say about the digital marketers of the future and the must-have skills!
Have you applied for Digi...
Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders
Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders
Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...
Interview with Archana Sinha, Senior Director Marketing, Salesforce India
1. What are 3 qualities you believe every good leader should have?
Being a marketing person all my work life, I honestly believe there has...
Marketing Maverick: Manisha Seewal, Group CMO, Carro #APACLeaders
Read our interview with Manisha Seewal, Group Chief Marketing Officer, Carro for her insights on how Carro uses data to simplify the decision-making process of buying...