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My Bots Will Talk to Your Bots
News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group
In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...
4 Stellar Strategies you Need to Create Content That is Actually Useful
Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
Digital Marketing Trends Paving the Path to 2020
First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade. Largely spurred...
Pluralsight Launches IRIS to Measure and Verify Technology Skills
Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...
What’s Black, Grey & White? The Advertising Landscape
Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....
CX Chat: Interview with Jagdish Mitra, Chief Strategy & Marketing Officer – Head Growth...
We caught up with Jagdish Mitra, Chief Strategy & Marketing Officer - Head Growth Factories, Tech Mahindra at Futurist Business Conclave 2017 for a quick...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Marketing 2020: Chai Break with Jaspreet Bindra, SVP – Digital Transformation, Mahindra
Digital Transformation is a hot priority for every business and the Paul Writer editorial team caught up with Jaspreet Bindra, Senior Vice-President – Digital...