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Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

‘Tis the Season: 5 Festive Season Marketing Strategies

Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...

The ABC of Account Based Marketing

Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...

Patanjali – Can The Top Upstart Indian Brand Continue To Grow?

The Indian dream brand has crossed Rs 10,000 crores in revenue.  This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...

How In Two Years India Has Become One Of The Fastest...

San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...

Pepperfry Expands Furniture Portfolio

Pepperfry.com, India’s No.1 online Furniture and Home products marketplace has partnered with Godrej Interio, India’s largest furniture brand to further strengthen its robust furniture...

Press release-Hero Cycles-Customer Reward Initiative

Hero Cycles customer reward initiative a hit with customers · ‘Mega Hero Gifts Festival’ receives tremendous response from the customers · Over 9 lakh prizes to...

Measuring Purpose. The next key business imperative

In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...

Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...