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Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...

Paul Writer Recognizes the Best in Delhi NCR Brands at the...

Paul Writer, India’s first community of marketers, recognized Delhi NCR Hot 50 at the Delhi NCR Brand Summit on August 22, 2014. The conference...

What We Can Learn From The NDTV Goodtimes Social Media Blunder

NDTV Goodtimes commits a social media blunder, and then justifies that its account was hacked. And then again retracts to modify its statement to...

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed...

Brand Value Must Mean More than Shareholder Return

A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia...

5 Ways to Optimize Your Social Media Content to Combat Content...

2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who...

The Real Estate Reality

There was a time in India when strangers you met on a train would ask you “What’s your salary?” Now, they ask you “Where...

5 Types of People Who Will Lead Tomorrow’s Marketing Strategies

Is the CMO’s role still about marketing? I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.”...

In Conversation: Karthi Marshan- Kotak Mahindra Bank Limited

Karthi Marshan Executive Vice President &  Head – Group Marketing Kotak Mahindra Bank Limited Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector...