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CMO Roundtable: Leaders Need to Unlearn Past Paradigms

There is no denying that digital marketing is changing the marketing landscape today and paving way for the future of marketing. Digital Marketing 2020...

Meet The Jury: Geetu Bhatnagar, Chief Marketing Officer, Oracle

Geetu Bhatnagar Chief Marketing Officer Oracle India Pvt. Ltd. Geetu Bhatnagar is a Business strategist and Transformation leader. With more than 20 years of experience behind her, she has performed a number of...

Tips For Creating A Great Remote Digital Marketing Team

A marketing team is one that propagates the latest additions and features of your website and also spreads your word far and wide. This...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan,...

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...

Next Steps with Digital Marketing: The View from IBM

While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...

Measure the ROI of Digital Advertising Beyond Revenue Impact

Return on investment (ROI) is an important part of digital marketing (and  really, almost every part of marketing)—it tells you whether you’re getting your money’s...

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for...

How To Get Started And Drive Growth Leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities

As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate...