Tag: digital marketing

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...

Sandeep Kapoor Senior Director & General Manager, Category Management, Hybrid IT APAC,  Hewlett Packard Enterprise #APACLeaders Read our interview with Sandeep Kapoor, Senior Director &...

For being a futurist marketer, one needs to use Artificial Intelligence or Machine Learning in some fashion. Watch this short video to find out...

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...

Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Bangalore, Karnataka, India: Paul Writer, today announced the agenda for the 6th Annual Futurist Business Conclave taking place on 24th August 2018 at The...

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...