Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan
Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across Asia-Pacific & Japan region, based in Singapore. He is currently on a sabbatical.
Prior to joining HP in May 2014, Lloyd co-founded GreenBean Ventures an advisory that helped accelerate growth for early stage companies in the technology & telecom domain.
Lloyd was instrumental in the launch of Tata Docomo as President, & Chief Marketing Officer of Tata Docomo, between 2008 & 2011.Between, 2005-2008, Lloyd was the Senior Director, Sales & Distribution for Motorola Inc. South Asia.
Lloyd had his basic grounding in consumer goods spending 12 years with PepsiCo. His last role was Executive VP Marketing for PepsiCo India’s beverage business.
Lloyd is a science graduate from St. Xavier’s College, Bombay & has an MBA from the University of Bombay.
In 2007 he named among the worlds top 15 marketers, by Inter national list magazine – a list that celebrates those international marketers behind outstanding cross border campaigns.
What are key traits of a successful digital marketer?
A digital marketer needs to be digitally savvy, and like all good marketers have a deep sense of understanding of his brand. Besides these traits, he must understand the digital landscape fully and must come to terms with the fact that digital marketing cannot be 100% outsourced but must have company ownership at all levels.
Digital as a platform is always evolving, what are the key challenges for a digital marketer to keep himself/herself always updated with the trends?
Participate actively. A digital marketer must always pay close heed to what his being said about his brand by continuously monitor the listening tools.
In India, what is the focus on continuous learning and upgrading skills at digital marketing level with organization and agencies?
I’ve been a bit out of touch but must say the focus seems weak to the best of my knowledge. I have personally encountered senior Indian managers questioning the need for a brands presence on social media.
Digital Marketing 2020: what’s in store for the future?
The big change will be brought about by personalisation whereby all digital marketing will be individually targeted. With data analytics being core and with the spread of IoT, the internet of things & AR Augmented Reality, the customer experience will be enhanced exponentially. Marketers will have to be at the forefront of this change, as it will require a intuitive understanding of customer motivation and insight along with a tech mind-set.
What according to you has been the most significant innovation in the field of digital marketing/digital platform?
The use of WhatsApp and We Chat for business has been the most significant innovation so far.