Tag: Branding

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...

When former US-President Bill Clinton proclaims that the three largest global soda manufacturers have declared their intent to reduce sugary calories by 1/5 within...

In your own words, how do you describe a `hot' brand? In an environment as charged up as today’s, a brand needs to be on...

Paul Writer, India’s first community of marketers, recognized Mumbai Hot 50 at the Mumbai Brand Summit on September 19, 2014. The conference witnessed 150...

In your own words, how do you describe a `hot' brand? A Hot brand in my opinion, is a brand that exudes tremendous energy and...

In your own words, how do you describe a `hot' brand? One whose behavior is the same as what it communicates, consistently and is platform,...

In your own words, how do you describe a `hot' brand? A hot brand is one which people can’t stop talking about. You know your...

1. In your own words, how do you describe a `hot' brand? A " hot" brand is one which can fulfill it's customer's rational and...

1. In your own words, how do you describe a 'hot' brand? I feel that brands are about story telling. Hot brands use relevant story...

1. In your own words, how do you describe a `hot' brand? I’d say a hot brand understands the difference between a fad and being...