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5 Things a Brand Can Do To Stay Relevant During Fast...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Turn Brand Loyalists into Brand Advocates

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...

5 Lessons In Crisis Management That Infosys Team Can Borrow From...

In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...

FBC 2017: Adobe Content100, India’s Top 100 Brand & Content Custodians

We are delighted to announce Adobe Content100 List Powered by PaulWriter, the recognition list of top 100 brand & content custodians in India. Content100 List is...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

The Social CEO (Or Lack Of)

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...

To Be, Or Not To Be – Loyal To Brands

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and Bennet, 2001) I’m going to argue...

Three Cheers to Awesome Brands

I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

AdReview: The Economist’s Insect Ice Cream Promo

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...

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