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Brand You: A marketing approach to building your personal brand

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.

Rebranding A Dead Or Flatlining Brand

Marketers at HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to sustain brand...

The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...

Recession Brand History Quiz

Consider this brand history Quiz a guided tour that helps you understand how these famous brands survived and thrived in a recession. You'll test your brand history and learn some great ideas for yourself too!

Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.

The Ultimate Branding Checklist for Small Businesses

Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...

5 Things a Brand Can Do To Stay Relevant During Fast...

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...

Turn Brand Loyalists into Brand Advocates

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had...

5 Lessons In Crisis Management That Infosys Team Can Borrow From...

In the book “The Indestructible Brand: Crisis Management in the Age of Social Media’ we have looked at various scenarios in the social age...

FBC 2017: Adobe Content100, India’s Top 100 Brand & Content Custodians

We are delighted to announce Adobe Content100 List Powered by PaulWriter, the recognition list of top 100 brand & content custodians in India. Content100 List is...