Tag: Branding

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?

Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.

Simi Sabhaney shares 6 ingredients for a hot brand in this interview.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...

Consider this brand history Quiz a guided tour that helps you understand how these famous brands survived and thrived in a recession. You'll test your brand history and learn some great ideas for yourself too!