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AdReview: The Economist’s Insect Ice Cream Promo

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...

“Pull a moustache out of a backside”: Ziffi Ad Review

“It’s not everyday that you find someone who lets you pull a moustache out of their backside.” Ok here, finally, was a press release...

New Google Ad Ignores Reality #togetheronline

“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!” “ The...

Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements

I follow the Indian Prime Minister, Narendra Modi on Twitter.  Today, celebrating one year in office, he sent out a direct message (DM) to...

NutriChoice Heavens: The New Healthylicious Cookies from Britannia

Britannia NutriChoice is one of India’s top health brands today, leading a change in the way Indians think, feel and behave about health and...

Culturally Savvy Leaders Boost Strategy Implementation

Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change. Societal culture...

5 Steps to Best Friend Brand

Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...

Measuring Purpose. The next key business imperative

In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s...

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...