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Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Rebranding A Dead Or Flatlining Brand

Marketers at HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to sustain brand...

Brand Quiz: Indian Companies Launched Before Independence

 Desi Survivor Brands These are brands that have stood the test of time. Founded before 1947 they have done multiple pivots to survive. ...

Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham,...

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...

6th September | Issue #380 | Can You Do It Like...

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...

8 Indian Beverage Brand Stories You Should Know About

Thums Up, our very own thunder drink is now 40 years old. Launched in 1977 by the Parle Brothers, to offset the withdrawal of...

Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity

Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s...

5 Must-dos for Global Brand Managers to Avoid Jack & Jones...

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

AdReview: The Economist’s Insect Ice Cream Promo

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...