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8 Indian Beverage Brand Stories You Should Know About

Thums Up, our very own thunder drink is now 40 years old. Launched in 1977 by the Parle Brothers, to offset the withdrawal of...

Is your Brand Inclusive? Use Digital Enhancement to Embrace Diversity

Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s...

5 Must-dos for Global Brand Managers to Avoid Jack & Jones...

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

AdReview: The Economist’s Insect Ice Cream Promo

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...

Is Your Brand Position a Mirage?

Positioning: The Battle for Your Mind. A book that is a marketing classic. As it should be! After all, by the simple act of...

Putting A Price Tag On Brands

A universally accepted standard for brand valuation is an urgent need in a business world increasingly driven by intangibles. The term “brand” represents something vital...

Rebranding A Dead Or Flatlining Brand

Marketers at JC Penney, HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to...

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