Tag: Brand

Indian beverage brand names can help you take a walk down memory lane.  Thums Up, our very own thunder drink is now 40 years...

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Marketers at HP, Motorola, Shinola - brands that have successfully rebranded - and elsewhere are finding that the great challenge and greatest opportunity facing...

 Desi Survivor Brands These are brands that have stood the test of time. Founded before 1947 they have done multiple pivots to survive. ...

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...

Humanity owes a plethora of milestones to the internet especially; the far reaching dispersal of information which has made us conscious of the world’s...

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

The Economist is giving free ice-cream in London and Hong Kong. The yummy flavours on offer are Scurry Berry - elderberry and raspberry with...