Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Ketan Gupta
Chief of Operations
Balaji Telefilms
On how media companies are using listening as a tool and leverage it with the use of digital/other medium.
Yes, I am very sure that listening is the key to content. We get research analysis from our broadcasters on how are episodes are going, how much time the audience has actually spent on them and what can be the key factors to make sure that they are still glued on to our shows. So there is a huge amount of research which goes into place for every show that we do and what the broadcaster does. And basis on the analysis the story has a chance to go ahead in the way which research wanted. In other examples where we feel that our story, what we have already planned in mind has the potential and the capacity to make sure that the targeted audiences are hooked on to them and only in those times we don’t change otherwise we are free and open to changes.
“So there is a huge amount of research which goes into place for every show that we do and what the broadcaster does.”
