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7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

Is Marketing a Science or An Art?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.

Microsoft Workshop: Will AI fuel Marketing Strategies for CMOs?- Bengaluru Chapter

From the Foundation Series of Isaac Asimov to the movie Smart House or even the cartoon series the Jetsons the understanding of AI has largely...

The Goth Kids in Startup

Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...

How to Use LinkedIn Better With Bill Gates

LinkedIn is the best B2B directory around.  It’s mostly accurate in terms of the contact information users share with it.  LinkedIn’s trouble has been...

New Age Marketing with Nissan Joseph, Managing Director, Crocs India On...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Nissan Joseph Managing Director Crocs India On the importance of e-commerce platforms...

New Age Marketing: Ketan Gupta, Chief of Operations, Balaji Telefilms

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Ketan Gupta Chief of Operations Balaji Telefilms On one thing...

New Age Marketing: Ketan Gupta, Chief of Operations, Balaji Telefilms

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Ketan Gupta Chief of Operations Balaji Telefilms On how media...

New Age Marketing: Ketan Gupta, Chief of Operations, Balaji Telefilms

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Ketan Gupta Chief of Operations Balaji Telefilms On how content consumption...