Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Pallavi Singh
Director Marketing
Harley-Davidson India
On tracking customer sentiments.
Customers sentiments to us because as a company we have a slogan that says “we ride with you” and we ride with our customers quite often at all rallies and thats where we have one to one interactions with them. But its little difficult as your base is expanding and your numbers increase, it becomes very very difficult to have one on one conversations but its also as I mentioned, through twitter and facebook. On facebook we have something called on the road with Harley-Davidson through which we are able to get a lot of photos and a lot of journeys of customers when they send it to us. It becomes very important for us to know what customers really feel when they are on the road. We also have a call center here in India, through which we can know if any customer has an issue or if there is anything he wants to convey to us. We are also very open as an organisation from RMD to anybody in the company, anybody can write to us as a company we are very very open to knowing what customers really want. That becomes another platform for us to have a very one on one conversation then to have a just email conversation with our customers.
“On facebook we have something called on the road with Harley-Davidson through which we are able to get a lot of photos and a lot of journeys of customers when they send it to us. It becomes very important for us to know what customers really feel when they are on the road. We also have a call center here in India, through which we can know if any customer has an issue or if there is anything he wants to convey to us.”</blockquot
