Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Ketan Gupta
Chief of Operations
Balaji Telefilms
On how content consumption has changed in the last two years and how can media companies handle it better?
We are looking into expanding our target audience, it was only house wife first now looking at what all technology has been doing to us we have got options of watching the show right in our hands. For example Star has just launched Hotstar, where they show their main events one day prior to telecast. But this has not affected our basic target audience. This is the opportunity for us to expand. There is no competition as such between what we are doing and what future has in mind for us.
“ For example Star has just launched Hotstar, where they show their main events one day prior to telecast. But this has not affected our basic target audience.”
