Paul Writer

62% Of Indian CMOs Will Increase Their Tech Budget In 2014

I just published a report on CMO tech spending trends in India and what these trends mean for CIOs in the country. For this report, we...

Samsung’s Galaxy S5 Campaign Takes a Holistic Approach to Empower People

The latest Samsung Galaxy S5 campaign gets the right perspective in this context, by focusing on Samsung’s commitment to empower consumers. From the very...

Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets

The topic of better Internet connectivity is a subject of much excitement these days due to both Facebook and Google making efforts to bring...

Innovative Marketer Dialogue: Amitabh Tapadar

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President and CMO TATA AIA Life On Challenges that Marketers...

For Brands, Facebook Is Now a Content Publisher — Not a Community

“It’s time for marketers to treat Facebook as the publisher it has become.” Earlier this month, at Content Marketing World Sydney, I made this exact...

Innovative Marketer Dialogue: Lata Subramanian

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Lata Subramanian VP Marketing Sterling Holiday Resorts (India) Ltd On Challenges that Marketers...

The Xander Group Invests 370 Crores in Rustomjee

Rustomjee received an investment of Rs 370 Cr  in one of its group companies, Kapstone Constructions Pvt Ltd (KCPL) from the private equity real estate arm of...

Hidesign is Celebrating The Leather Care Week Across All The Hidesign Stores

HIDESIGN the affordable luxury leather goods maker will provide its loyal customers the opportunity to renew their Hidesign leather bags this April. To participate...

Innovative Marketer Dialogue: Alokedeep Singh

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Alokedeep Singh Head of e-Commerce Business Titan Company Ltd On Challenges that Marketers...

Innovative Marketer Dialogue: Anshu Bagai

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anshu Bagai ex-Tupperware India, currently MD, AMC Cookware On Challenges that...