Paul Writer

Innovative Marketer Dialogue: Anshu Bagai

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Anshu Bagai ex-Tupperware India, currently MD, AMC Cookware On Challenges that...

Innovative Marketer Dialogue :Deepali Naair

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Deepali Naair CMO Mahindra Holidays & Resorts India Ltd On Challenges that...

Innovative Marketer Dialogue: Abhijat Shukla

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Abhijat Shukla Head – Data Customer Lifecycle Management Vodafone India On Challenges that...

Innovative Marketer Dialogue:Sanjay Tripathy

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Sanjay Tripathy Senior Executive Vice President - Head Marketing, Products &...

You Like It? Keep It! With the Samsung Joy Plus TV by Cheil Worldwide...

Cheil India’s (Cheil Worldwide SW Asia HQ) new television commercial for Samsung’s Joy PLUS TV changes the positioning for a television. Where other brands...

Brand Purpose and the Ethics of Marketing

I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have...

Auditing Your Social Media Content: 5 Issues to Tackle

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same...

From Start-Up to Scaling Up

Contrary to popular belief, it’s much harder to build scale in a business than to start one. Like most successful entrepreneurs, Parikshat Laxminarayan started off...

Innovative Marketer Dialogue: Rahul Kansal

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Rahul Kansal Executive President Bennett, Coleman and Co. Ltd. (Times Group) On Challenges...

Van Heusen Continues its Starlit Association with Bollywood’s Style Diva Deepika Padukone

Debuting as designer with the Van Heusen Autumn Winter 2013 collection, Deepika Padukone proved that her association with the brand Van Heusen was more...