Paul Writer launches Innovative Marketer Dialogue,
Video interview series with CMOs highlights marketing best practices

Amitabh Tapadar
Vice President and CMO
TATA AIA Life

On Challenges that Marketers face today …

The greatest challenge that a marketer faces today is that the market is very cluttered. In a cluttered market, how do establish and maintain brand awareness? More importantly, how do you drive purchase intent for the product or the service that you offer? That is the greatest challenge

The second challenge according to me is; How do you provide a consistent brand product/service message to the indented customer across the various marketing channels that the customer interacts with?

“The greatest challenge that a marketer faces today is that the market is very cluttered. In a cluttered market, how do establish and maintain brand awareness?”

The third challenge would be; how do you engage more productively with the customers in the digital world which is accounting for larger and larger portions of the waking hours of customers.

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