Paul Writer

Laundry can be an engagement tool

Laundry can be an engagement tool

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...

Video Killed Long Copy :(

Yo! When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook...

How Many or How Much?

Yo! What if you didn't have to go to work? What would you do? It isn't as far-fetched as you think. I'm sure we all...

Arnab is Intelligent, Articulate and a Great Moderator

Yo! Arnab Goswami is one of the few Indian journos to have a brand and fan following of the heft of some of the more...