The Five Cs of Locating a Start-Up

Why start your internet company in California? “Black swan” start-ups have cut paths beyond the hi-tech heartlands. When Estonia regained its independence from the Soviet...

For Brands, Facebook Is Now a Content Publisher — Not a Community

“It’s time for marketers to treat Facebook as the publisher it has become.” Earlier this month, at Content Marketing World Sydney, I made this exact...

NIVEA International turns to TenTenTen for prestigious global digital marketing project

TenTenTen Digital Products, the Bangalore based digital marketing enterprise, today announced that Beiersdorf AG, the Hamburg-based Company and makers of brand NIVEA have hired...

Interview-Prashant Tandon, Co-founder and MD Healthkart.com

Healthkart.com (Aquamarine HealthCare Pvt. Ltd.) was formed with the premise to offer effective solutions to health enthusiasts. Today, Healthkart offers India's largest range of...

‘Nat Geo Inside IPL’ Takes You Behind The Scene

A six-part documentary series, starting 21st February 2014 will feature leading cricket stars & experts from around the world, senior management from the IPL...

Arjun Kapoor is the New Brand Ambassador for Flying Machine

Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador. A print...

Why You Need A Strategy That Is Social Not A Social Media Strategy

Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are already there!...

Infosys: Second Innings – The Return of Narayana Murthy

I was the Global Brand Manager at Infosys during the massive growth years - 1998 - 2003. Sure we were lifted by a rising...

Television Journalist Gaurav Kalra Joins ESPNcricinfo

The propensity to consume digital content online has inclined tremendously, ESPNcricinfo, an online website dedicated to providing some of the most comprehensive, updated news...

10 Ways to Promote Your Website on a Limited Budget

Nowadays, building a website is easy. There are plenty of website builders and hosting services that require no coding knowledge to use.  As the process...