Amul Chocolates Ranked Top Performer by Consumer Voice

Consumer Voice – a leading magazine published by VOICE (Voluntary organization in the interest of consumer education), in its March 2014 edition has come...

Cause Marketing: Tata Tea’s Jaago Re

One Indian brand that has been consistent and successful in its cause marketing effort is Tata Tea with its Jaago Re platform. It is...

BBS Speaker: Vivek Prabhakar- Founder & CEO, Chumbak Designs

In your own words, how do you describe a `hot' brand? A hot brand is a brand that listens to it customers. By listening, it...

Alicia Navarro, Founder, Skimlinks: Trust Your Gut Over Your Data!

The NextWomen Europe Theme Alicia Navarro is CEO & Founder of Skimlinks.com, the leading content monetization solution for online publishers. Launched in 2008, Skimlinks has received significant...

What Every CEO Should Expect From Their CMO

We all know that consumers are disrupting companies' business models. One visible example is the increasingly popular practice of “scan and scram” (a.k.a. “showrooming”),...

Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys

 What are the two rules to follow according to you when it comes to B2B marketing? One – measure every marketing effort. Whether it’s campaign design,...

Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE

What are the two rules to follow when it comes to B2B marketing?  Don’t follow rules! While you are doing that - keep pushing the...

In Conversation: Abhijit Jorvekar, Quickheal Technologies

Abhijit is a business manager with proven experience in multiple domains. He has highly successful track record in market development. At Quick Heal, Abhijit...

The Future of Shopping – And Why Does Flipkart.com need another $200 Million?

Our earlier office and home were embedded in one of Bangalore’s mall corridors.  Five minutes could get you to Lifestyle, Sapphire Toy Shop, Garuda...

Facebook, the World’s Biggest ‘Time-Pass’ Wants to Buy Your Time

The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee.  Because spending time in the shop...