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Amul Chocolates Ranked Top Performer by Consumer Voice
Consumer Voice – a leading magazine published by VOICE (Voluntary organization in the interest of consumer education), in its March 2014 edition has come...
Cause Marketing: Tata Tea’s Jaago Re
One Indian brand that has been consistent and successful in its cause marketing effort is Tata Tea with its Jaago Re platform. It is...
BBS Speaker: Vivek Prabhakar- Founder & CEO, Chumbak Designs
In your own words, how do you describe a `hot' brand?
A hot brand is a brand that listens to it customers. By listening, it...
CMO definition – a CEO’s view of responsibilities
CMO Definition: The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing activities within an organization. The role of a...
Alicia Navarro, Founder, Skimlinks: Trust Your Gut Over Your Data!
The NextWomen Europe Theme
Alicia Navarro is CEO & Founder of Skimlinks.com, the leading content monetization solution for online publishers. Launched in 2008, Skimlinks has received significant...
Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys
What are the two rules to follow according to you when it comes to B2B marketing?
One – measure every marketing effort. Whether it’s campaign design,...
Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE
What are the two rules to follow when it comes to B2B marketing?
Don’t follow rules! While you are doing that - keep pushing the...
In Conversation: Abhijit Jorvekar, Quickheal Technologies
Abhijit is a business manager with proven experience in multiple domains. He has highly successful track record in market development. At Quick Heal, Abhijit...
Facebook, the World’s Biggest ‘Time-Pass’ Wants to Buy Your Time
The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee. Because spending time in the shop...
The Future of Shopping – And Why Does Flipkart.com need another $200 Million?
Our earlier office and home were embedded in one of Bangalore’s mall corridors. Five minutes could get you to Lifestyle, Sapphire Toy Shop, Garuda...