Paul Writer

5 Ways to Optimize Your Social Media Content to Combat Content Shock

2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who...

‘Nat Geo Inside IPL’ Takes You Behind The Scene

A six-part documentary series, starting 21st February 2014 will feature leading cricket stars & experts from around the world, senior management from the IPL...

Unmetric Increases its Client Base

Unmetric, the company that helps global brands understand how they stack up against their competition on social media, announces the appointment of Rick Liebling...

Aim High Consulting Wins Recognition

Aim High Consulting, known for work in the Indian startup ecosystem, won the coveted ‘Most Promising PR Agency of the Year’ Award. They...

The 2nd Annual IT Marketing Summit

// Post by Paul Writer.

Birla Sun Life Insurance Launches a New Campaign

Over the past many years, India has been undergoing a palpable transformation. The Indians of yesterday were steadfast savers as they spent as little...

How Buyers Consume

How Buyers Consume from Paul Writer

The Social Bridge by LinkedIn

How trusted content on social media builds relationships with IT buyers

IT Marketing Challenges -Opinions

IT Marketing Challenges- Opinions

Mapping Thought Leadership Marketing in Organizations

In a brutally competitive business environment, one must come out with all guns blazing. Simply put, you cannot be assured of good returns just...