Paul Writer

Arjun Kapoor is the New Brand Ambassador for Flying Machine

Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador. A print...

Gujarat Co-operative Milk Marketing Federation (AMUL) Posts 32% Growth in Sales

Gujarat Co-operative Milk Marketing Federation Ltd., the apex body of dairy co-operatives in Gujarat has achieved sales turnover of Rs. 18,150 crores during financial...

PSB completes three years in South Asia

Penn Schoen Berland (PSB), a  ‘Global Research based Strategic Communication Advisory’ completes three years in India this week. Penn Schoen Berland South Asia was...

How Facebook, Google, Twitter Are Making A Difference In 16th Lok Sabha Elections 2014

India is about to witness the 16th Lok Sabha Elections from April 7 to May 12, 2014. The wave is different this time. Political parties...

Why Companies Must Hire for Potential, Not Skills

One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her...

Amul Chocolates Ranked Top Performer by Consumer Voice

Consumer Voice – a leading magazine published by VOICE (Voluntary organization in the interest of consumer education), in its March 2014 edition has come...

If the Party is Over – Remember There is Always the After Party

In today’s dynamic world the expectations from individuals are very high – as students you need to get good grades, as adults there are...

Let’s Create Unemployment

“We should do away with the absolutely specious notion that everybody has to earn a living. It is a fact today that one in...

Cheil Worldwide SW Asia augments Digital Media capabilities

  Cheil Worldwide SW Asia today announced the appointment of Vivek Ballabh- as Associate Vice President- Digital Media, where he will be leading the agency’s...