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Customers today have seemingly endless options for buying items or services online. With increasingly shorter attention spans and patience levels, your online shop needs...

Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.

With the advent of globalization and the vast expansion of the digital marketplace, multilingual link building has become a crucial aspect of every organization's...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

PODCAST​ How do you use content in your organization? (Both internal and external communication) Speaker Sunder MadakshiraHead- Marketing, Adobe India https://www.youtube.com/watch?v=HuTxkRaCUk0SHARE THIS ON: Share on facebook Share on twitter Share on linkedin Share...

PODCAST​ Do you think that digital as a medium for marketers is still something of an enigma and how can this be addresses? Speaker Prateek ChatterjeeSVP, Corporate...

https://www.youtube.com/watch?v=AbsLaIPdwSY Aashish Chopra, Head – Content Marketing, Ixigo talks about content strategy about content in India and how to prioritize Speaker Aashish ChopraHead – Content Marketing, Ixigo SHARE...

PODCAST​ Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path Speakers Jessie PaulCEO, Paul Writer Prashant DixitDirector Sales, TorcAI Digital Raghavendra AgarwalaCTO,...

PODCAST​ 5 Reasons Why You Should Own Your ProgrammaticBuy Technology Speakers Jessie PaulCEO, Paul Writer Prashant DixitDirector Sales, TorcAI Digital Raghavendra AgarwalaCTO, TorcAI Digital Globally, Agencies and brands are beginning...