Paul Writer

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...
Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...

Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...

Talent Chronicles Webinar: Will Bots Take Away Our Jobs?

Paul Writer and Manipal ProLearn hosted a webinar on 27th July on “How to Embrace Disruption for Talent Enhancement and Succeed” as part of...

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Cvent Webinar: In-Person Events are the Second Most Influential Marketing Channels

According to a Forrester research report, websites drive engagements the most, with events and tradeshows taking second place. With the advent of technology, the...

Webinar Resources | Maximizing the Marketing Moment | 14 Sept

Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

Why Should David Hasselhoff Be A Part Of Your Webinar?

Paul Writer and LogMeIn co-hosted a webinar on how to make the best use of the fastest-growing online events, that are convenient, easily accessible...

CleverTap Webinar: How Artificial Intelligence & Machine Learning Are Transforming Modern Marketing

The American Marketing Association defines marketing as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value...