The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...
Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...

Talent Chronicles Webinar: Will Bots Take Away Our Jobs?

Paul Writer and Manipal ProLearn hosted a webinar on 27th July on “How to Embrace Disruption for Talent Enhancement and Succeed” as part of...

Webinar Resources | Maximizing the Marketing Moment | 14 Sept

Remarketing is the online equivalent of relentlessly pursuing a potential customer who leaves your shop without purchasing something. It works because the prospect has...

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
SEO Strategies: SEMRush Webinar

SEO Strategies to Win in 2018

In this age of digital competitiveness, your website is the key to boosting your business. A good SEO plan encourages customer trust as well...

Personalization as a Route to Revenue by Jessie Paul, CEO, Paul Writer

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...
Webinar Report: Personalization is the key for Smart CX

Webinar Report: Personalization is the key for Smart CX

The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...