Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Webinar Report: Personalization is the key for Smart CX

Webinar Report: Personalization is the key for Smart CX

The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...

Video Highlights: Delhi Roundtable: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

Watch the video highlights of our censhare CMO Roundtable held in Delhi here. This program brought together Ashish Tiwari, Head - Digital Marketing & PR, Hero...

Webinar Resources | Cognitive Commerce – This Time it’s Personal | 6 Oct

Wouldn’t it be lovely to know, really know what your customers want? And present it to them at the right time? As a customer...

IBM Webinar: Let the Machines Help you Save Time

Paul Writer in association with IBM hosted a webinar on ‘Understanding AI for Enterprise’ that aimed at discussing how AI can impact ROI and...

On Leveraging Social Media for Better Customer Engagement/ Experience…

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Anand Narayanan, Vice President Marketing, Beroe Consulting ​​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ Anuj Vaid,...

IBM Webinar: How to Make Data Available at Your Time and Cost

Paul Writer in association with IBM hosted a webinar on ‘Driven by Data: Rethinking Infrastructure’ to discuss the advantages of Flash Storage, and how...

How has Marketing Changed in the Age of Digitization?

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems ​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ talking how...

Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

Cvent Webinar: In-Person Events are the Second Most Influential Marketing Channels

According to a Forrester research report, websites drive engagements the most, with events and tradeshows taking second place. With the advent of technology, the...