Menu
Achieve Brand Success Through Personalization and Insights
Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...
How has Marketing Changed in the Age of Digitization?
Watch
Apurva Chamaria, Head of Global Brand & Digital Marketing, HCL Technologies
Sunder Sarangan, Chief Marketing Officer, Persistent Systems
Pratap TP, CMO & Co-founder, Qwikcilver Solutions
talking how...
Kickstart your CX and Cross the Chasm of Expectations
Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies”
We live in an era where the customer calls the shots and...
Video Highlights: Delhi Roundtable: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy
This program brought together
Ashish Tiwari, Head - Digital Marketing & PR, Hero Cycles Ltd,
Tejas Kulkarni, AVP - Digital Marketing, Max Life Insurance Company...
Webinar Report: Personalization is the key for Smart CX
The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...
Brand You: A marketing approach to building your personal brand
In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.
IBM Webinar: How to Make Data Available at Your Time and Cost
Paul Writer in association with IBM hosted a webinar on ‘Driven by Data: Rethinking Infrastructure’ to discuss the advantages of Flash Storage, and how...
The Rise Of The Chief Marketing Technologist…
Watch
Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA
Anand Narayanan, Vice President Marketing - Beroe Consulting
Lavanya Jayaram, Chief Marketing Officer - Zensar...
IBM Webinar: Let the Machines Help you Save Time
Paul Writer in association with IBM hosted a webinar on ‘Understanding AI for Enterprise’ that aimed at discussing how AI can impact ROI and...
2 minute tips for branding for social enterprises
Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...