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Interview with Arun Malkani
Interview with Arun Malkani – CMO – Birla Sun Life Insurance Co. Ltd.
PW: As a marketer what would you say are your current priorities?
AM:...
Interview with Anshu Bagai
Interview with Anshu Bagai – Director Marketing – Tupperware India
PW: How important is technology for the success of the modern marketer?
AB: We are currently...
Interview with Anjali Malhotra
Interview with Anjali Malhotra – Executive VP, Marketing - Dish TV
PW: As a marketer what would you say are your current priorities?
AM: For every...
Interview with Ajit Sharma
Interview with Ajit Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company
PW: As a marketer what would...
Interview with Abraham Alapatt
Interview with Abraham Alapatt – Senior Vice President & Head - Brand & Corporate Communication - Future Generali India Life Insurance & Future Generali...
Innovative Marketer Dialogue
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President and CMO
TATA AIA...
BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC
In your own words, how do you describe a `hot' brand?
Personally, for me, a Hot Brand is the one that the customer is proud...
BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd
In your own words how do you describe a ‘hot’ brand?
A hot brand is an asset developed by the manufacturer keeping the end consumer...
BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot' brand?
Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...
BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers
In your own words, how do you describe a `hot' brand?
A brand which evokes strong positive feelings in the mind of maximum number of...