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MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail
What according to you makes a brand `hot'?
A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...
MBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus
What according to you makes a brand `hot'?
A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They...
MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot'?
In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...
MBS Speaker 2015: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...
What according to you makes a brand `hot'?
Proactive Innovation. the ability to look ahead of the curve and define new products/service offerings that customers...
MBS Speaker 2015: Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing,...
What according to you makes a brand `hot'?
A ‘Hot’ brand is one which can deliver quality, promise and outcomes with the right attitude, the opportune time...
Quick Chat: Alokedeep Singh, Head Of E-Commerce, Titan Company
India’s e-commerce sector is in a great state of flux, as pure-play companies compete with big offline retailers that are trying to gain a...
Quick Chat with Smriti Dalvi, Florista India
Smriti Dalvi
Director
Florista India
Quick chat with Smriti Dalvi, member of DWENIndia
A female entrepreneur you admire and why?
Well, It will definitely be Kiran Mazumdar Shaw, her...
MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti
What according to you makes a brand `hot'?
When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...
DBS Speaker 2015: Rajesh Kumar Jindal, Head of Marketing, SAP- Indian Subcontinent
What according to you makes a brand `hot'?
Brands need to have a deep connection with their customers and remain on top of changing customer...
DBS Speaker 2015: Madhavan Narayanan, Media Thinker, Hindustan Times
What according to you makes a brand `hot'?
The hottest brands are those that are in tune with contemporary ideas and culture in creative ways while reflecting...