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Happiest Minds’ Agile Transformation
The collaborative efforts between Happiest Minds and Paul Writer resulted in a well-defined corporate identity, a compelling value proposition, and a strategic marketing framework....
Mastek Brand Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Go to Market Strategy for HRMS Product
Go-To-Market strategy for the launch of Buzzily, a revolutionary HRMS application, aimed at penetrating the MSME segment. For Allsec Technologies a leading player in...
Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo
Background:
India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Paul Writer’s Management of INDUS SAP User Group Community in India
Background:
INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...
Building a Digital Community for Pluralsight with Paul Writer
Objective:
Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...
Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...