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Managing Indeed’s ‘Simply Better Work’ Radio Campaign in Singapore
Indeed aimed to increase brand awareness among job seekers in Singapore through an engaging and informative radio show, coupled with social media campaigns. The...
Increasing Indeed’s Brand Presence in India through a unique digital campaign
Indeed, the world's largest online hiring portal, sought to expand aggressively in the Indian job market. Paul Writer was engaged as a consultant to...
Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...
50 Snack Boxes’ packed and delivered in 30 Days
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
The Challenge
Microsoft India had accumulated an extensive repository of client success stories demonstrating...
Mastek Brand Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy
The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...
Go to Market Strategy for HRMS Product
Go-To-Market strategy for the launch of Buzzily, a revolutionary HRMS application, aimed at penetrating the MSME segment. For Allsec Technologies a leading player in...