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Mastek Brand Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo
Background:
India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy
The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...
Increasing Indeed’s Brand Presence in India through a unique digital campaign
How Indeed Built Brand Presence in India Through Content-Led Digital Marketing | Paul Writer
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Building a Digital Community for Pluralsight with Paul Writer
Objective:
Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...
How Bhartiya City Sold Out Nikoo Homes | Paul Writer Case Study
How Bhartiya City used a phased launch strategy to sell out Nikoo Homes and drive nearly 1 lakh site visits — a real estate marketing strategy case study.
50 Snack Boxes’ packed and delivered in 30 Days
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
The Challenge
Microsoft India had accumulated an extensive repository of client success stories demonstrating...
Enhancing the case study format for social media presence
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
Challenge
Following the success of creating 50 visually appealing and easily amplifiable short-format content...