Paul Writer

Paul Writer’s Management of INDUS SAP User Group Community in India

Background: INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...

Mastek Brand Journey Through Positioning Mastery

Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Happiest Minds’ Agile Transformation

Happiest Minds’ Agile Transformation

The collaborative efforts between Happiest Minds and Paul Writer resulted in a well-defined corporate identity, a compelling value proposition, and a strategic marketing framework....

Enhancing the case study format for social media presence

About the Client Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts Challenge Following the success of creating 50 visually appealing and easily amplifiable short-format content...

Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo

Background: India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...

Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy

The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...

50 Snack Boxes’ packed and delivered in 30 Days

About the Client Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts The Challenge Microsoft India had accumulated an extensive repository of client success stories demonstrating...