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Mastek Brand Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Paul Writer’s Management of INDUS SAP User Group Community in India
Background:
INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...
Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo
Background:
India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...
Go to Market Strategy for HRMS Product
Go-To-Market strategy for the launch of Buzzily, a revolutionary HRMS application, aimed at penetrating the MSME segment. For Allsec Technologies a leading player in...
Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy
The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...
50 Snack Boxes’ packed and delivered in 30 Days
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
The Challenge
Microsoft India had accumulated an extensive repository of client success stories demonstrating...