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Paul Writer’s Management of INDUS SAP User Group Community in India
Background:
INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...
Mastek Brand Journey Through Positioning Mastery
Mastek, a prominent player in the IT services sector, navigated challenges, evolved its legacy, and expanded its Oracle Cloud presence through the acquisition of...
Happiest Minds’ Agile Transformation
The collaborative efforts between Happiest Minds and Paul Writer resulted in a well-defined corporate identity, a compelling value proposition, and a strategic marketing framework....
Enhancing the case study format for social media presence
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
Challenge
Following the success of creating 50 visually appealing and easily amplifiable short-format content...
Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo
Background:
India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy
The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...
50 Snack Boxes’ packed and delivered in 30 Days
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
The Challenge
Microsoft India had accumulated an extensive repository of client success stories demonstrating...