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Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...
Enhancing the case study format for social media presence
About the Client
Client: Microsoft India Project Duration:1 Year (2021-22)Campaign: Weekly LinkedIn Posts
Challenge
Following the success of creating 50 visually appealing and easily amplifiable short-format content...
Conversational AI Trailblazers : Brand Positioning and Go-to-Market Strategy
The case exemplifies the power of strategic branding and marketing. By understanding customer insights, identifying whitespace, and crafting a compelling brand narrative, Active AI...
Paul Writer’s Management of INDUS SAP User Group Community in India
Background:
INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking...
Managing Indeed’s ‘Simply Better Work’ Radio Campaign in Singapore
Indeed aimed to increase brand awareness among job seekers in Singapore through an engaging and informative radio show, coupled with social media campaigns. The...
Go to Market Strategy for HRMS Product
Go-To-Market strategy for the launch of Buzzily, a revolutionary HRMS application, aimed at penetrating the MSME segment. For Allsec Technologies a leading player in...
Building a Digital Community for Pluralsight with Paul Writer
Objective:
Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...