Background:
India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80 countries. The forum was designed to connect senior HR leaders across India and share insights and best practices to improve the HR industry. Paul Writer, a leading marketing agency, was tasked with building and promoting the forum to attract senior HR professionals to join.
Challenge:
The key challenge was to attract senior HR professionals to opt-in and join the forum. The forum needed to offer value to members to keep them engaged and active in the community.
Solution:
To build the India CHRO Forum as an exclusive online community, Paul Writer utilized various marketing channels to attract and retain members. The team used Facebook, LinkedIn, and Twitter to promote the forum and attract HR leaders across India.
The team utilized the following strategies to attract and retain members:
1. Editorial Hook:
The team conducted interviews with HR leaders on trending topics and shared them on the forum. The editorial hook proved to be popular among members and kept them engaged.
2. Webinars, Workshops, and Events:
The team organized various events, including webinars, workshops, and “food walks” to encourage members to actively participate in the community.
3. Social Media Marketing:
The team utilized various social media platforms to promote the forum and attract HR leaders across India. The team used Facebook, LinkedIn, and Twitter to create targeted campaigns and engage with potential members.
4. Press Release:
A press release was done to announce the launch of the India CHRO Forum, which generated over 100K impressions.
Results:
The India CHRO Forum was a success, attracting over 500 opt-in members in just six months. The editorial hook proved to be popular among members and kept them engaged. Members actively participated in webinars, workshops, and events like “food walks.” The forum provided a platform for senior HR leaders to connect and share insights and best practices.
Conclusion:
Paul Writer successfully built the India CHRO Forum as an exclusive online community for Sodexo. The team utilized a comprehensive marketing strategy, including social media marketing, events, and press release, to attract and retain members. The success of the forum demonstrates the importance of offering value to members to keep them engaged and active in the community. The India CHRO Forum provided a platform for senior HR leaders to connect and share insights and best practices, strengthening the HR industry in India.
