Go-To-Market strategy for the launch of Buzzily, a revolutionary HRMS application, aimed at penetrating the MSME segment. For Allsec Technologies a leading player in HR compliance and systems for large enterprises, Paul Writer’s comprehensive research and analysis paved the path for effective brand creation and market positioning.

About the Client

Prominent player in HR compliance, payroll management, and HR systems and Customer Experience software for large enterprises.  Allsec is a Quess company. 

Buzzily Screen

Allsec Technologies wanted to leverage their decades of HR expertise for enterprises to address the SME segment through a product offering.  Paul Writer was entrusted with the brand and go to market strategy.

Go to Market Strategy Research and Customer Study

Paul Writer conducted interview and surveys with trial and potential customers segmented by organisation size and requirements and analysed the competitor user profile to identify gaps in the market.

Based on the findings and using various branding models we developed a positioning pyramid and outlined the brand launch and go-to market strategy for this new product and brand.

Key Objectives

1. Brand Research
2. Brand Positioning
3. Go to market strategy plan
4. Brand Content & Communication Strategies
5. Channels Identification for Expansion
6. Brand Creation Oversight

Brand Creation Aligned with Go to Market Strategy

1. Brand Name Selection
2. Logo Design
3. Brand Architecture Establishment
4. Look and Feel Definition
5. Collateral Design

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