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Waste Not, Want Not – Avoid Data Floods & Get Real Insights
As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...
“Why Omnichannel?”Is Not the Question. “When Omnichannel?” Is
In an ideal world, the illusive seamless customer journey would actually exist, and it would live up to the old saying that “all roads...
Who Abandoned the Cart? Your Customer or You?
Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...
Building An Analytical Marketing Team: Are You Ready?
The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...
Chai Break with Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSSCorp
What makes a good marketer?
“The Times they are a Changin’ “, sang Bob Dylan back in 1964. That’s the reality we find ourselves in...
Why Digital Asia Is Different
West meets East in the battle for global digital market leadership.
The digital world is a trending topic across the globe, but in the western...
Chai Break with Belson Coutinho, Vice President – Marketing, eCommerce & Innovations, Jet Airways
What makes a good marketer?
Unfortunately, there is no silver bullet here. A good marketer needs to have a mix of attributes.
First and foremost one...
Strategies to Optimise SEO for India
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...
Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc
Lloyd Mathias
Sr. Marketing Director, Consumer PC’s
Asia Pacific Japan
HP Inc
Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...
Video Strategies That Work for India
Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...