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Yearly Archives: 2016
India’s Leading FMCG Brand Get Closer to Customers Through “Hyperlocal Commerce”
FMCG E-Commerce in India is expected to grow by 50% in the next decade with online sales in the sector likely to touch $130...
DuPont Launches Affordable Solutions for Fruit Drinks in South Asia
In response to consumers’ growing demand for more affordable ready-to-serve fruit beverages, flavor stability and on-trend ingredients, DuPont Nutrition & Health launches a new...
An “Absolute” Strange Explanation of Marketing
An act or a process of appealing to our survival instincts, triggering dopamine & endorphin releases and building artificial context, so that our 'primed'...
Three Cheers to Awesome Brands
I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...
The Rise Of The Modern Marketer – Interview with Snehal Mantri, Director – Marketing...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
When Social Media Doesn’t Work For You – 5 Reasons Why
We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...
Milk Mantra Wins Frost & Sullivan’s New Product Launch of the Year Award for...
Milk Mantra, India’s pioneering agri-food company, has clinched the 2016 Frost & Sullivan India Health & Wellness – New Product Launch (Fortified Beverages) of...
Next Big Thing in the Entertainment World, Flickstree.com
People decide to watch a movie online and are happy to spend some valuable time. Happy time with your friends, your partner or maybe...
Chai Break with Priyank Shrivastava, Director of Marketing, Adobe
Priyank Shrivastava
Director of Marketing
Adobe
What makes a good marketer?
Marketing is in the eye of a perfect digital storm. Being a marketer was never as exciting...
Quick Chat with Gitanjali Budhrani, Co-founder, Sazerac Hospitality
Gitanjali Budhrani
Co-founder
Sazerac Hospitality Pvt. Ltd.
Quick chat with Gitanjali Budhrani, Member of Dwenindia
A female entrepreneur you admire and why?
I admire all women entrepreneurs, as women have so many roles...