Menu
Home 2016
Yearly Archives: 2016
Millennials… What You Need To Know
If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not...
SonyLIV Uplifts its Brand Ethos; Promises to ‘LIV to Entertain’
SonyLIV, the complete digital entertainment platform with content for audiences across genres has yet again proved its status as a pioneer of innovation in...
What Your Brand Colors Say About Your Business
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
10 Kilos Extra Matters to Marketers
Yo!
I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...
Sanjeev Nanda Sells Dhaba By Claridges to Azure Hospitality
Yes! You read it right. The iconic dhaba which has been taking the charm of Claridges to a newer height is no more associated...
Are Brands Losing Their Magic?
In the digital world, a product’s substance is more highly valued than the stories woven around it.
I love starting my classes with a statement...
Max Bupa Launches Enriched Version of Health Assurance
Max Bupa has unveiled the new edition of Health Assurance, a unique combination of three covers, making it the one of the most comprehensive...
Oakter, Chosen for Amazon Launchpad in India
Amazon has chosen Oakter, a Noida based tech startup, for its Launchpad platform in India. Oakter will be amongst the selected group companies for...
KKR-backed Emerald Media Leads US$35 Million Round in Amagi Media Labs
Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, announced that it has...